Morrie Goodman
3016 Cormorant Rd • Delray Beach, FL 33444 | (cell) 202.446.3113 | goodmancommunications@comcast.net

Senior Communications Executive
Award-winning ~ Nationally Recognized ~ Cutting-edge
Executive positions at U.S. Dept. of Commerce, FEMA, NASA, The Boeing Company

Strategist and change agent with global perspective and 20+ years of experience structuring innovative communications and marketing  plans to build powerful brands and achieve positive public visibility for companies, government agencies, and individuals. Thought leader, writer, and media spokesperson with expertise in crisis communications, media strategy, on and off-line platforms, and media coaching. Influential leader with the ability to inspire trust, clarify purpose, maximize individual strengths and talents, and build high-performance collaborative relationships. Equally effective in overseeing campaigns, projects, budgets, and organizations with up to 200 staff. Top Secret security clearance valid until 2015.

Trusted Advisor & Media Coach – prepared CEOs for difficult interviews including “60 Minutes” exposés.
Spokesperson – frequent guest on national television news and talk programs.
Global Authority – appointed special consultant to NATO, advising member countries on crisis communications.
Award Winner – 1st Place Award for Excellence in Public Affairs – Public Relations Society of America.

Professional Experience

Goodman Communications, LLC- Washington, DC, Delray Beach, FL2010–Present
Principal2004-2009
Build strong corporate and personal brands for high-profile clients by steering communications strategies and execution. Provide clarity of vision and sense of urgency during periods of crisis to counter negative publicity and its impact on public opinion. Leverage strong network of national and international media contacts to secure newspaper, radio, internet and television coverage.
Created crisis communications organization plan and strategy for BP following Gulf oil spill.

• Developed media strategy designed to reduce media antagonism through increased accessibility, transparency, focus on affected communities and unified internal and external message about recovery efforts.
• Structured new staffing plan for BP’s crisis communications organization to replace less experienced staff with proactive media experts and community outreach teams.

Strengthened emergency responses of state / local governments to protect millions of residents.

• Selected by FEMA/Dept. of Homeland Security to produce crisis and emergency communications plans for states and cities to ensure orderly and life-saving disaster response.
• Developed state emergency public information plans for states including Florida, Alabama, Hawaii, and California.
• Created communications plans for response to an improvised nuclear attack in the U.S.

Developed and executed sustained corporate image campaigns.

• Created messaging and marketing/communications strategies for corporate clients including European Aeronautic Defense and Space (EADS North America) and Erickson Air-Crane. Provided crisis communications plan for client of prestigious Hunton & Williams law firm.

NASA - Washington, DC2009–2010
Associate Administrator for Communications and  Press Secretary
Set strategic direction for Office of Public Affairs, managing 175 staff to produce internal and external communications including news releases, speeches for senior officials, award-winning website (www.nasa.gov), and NASA Television. Directed agency’s visitor centers, astronaut appearances, and launch events. Served as NASA’s chief spokesperson and White House liaison.

• Opinion Shaping. Developed successful internal and external messaging for controversial NASA budget that ended manned space program, a move that caused conflict within NASA and was reported widely in the domestic and international press.
• Organizational Leadership. Restructured public affairs and communications staff to align functions with new agency direction.

James Lee Witt Associates- Washington, DC2003–2004
Vice President, Communications
Tapped by former FEMA director to build media presence and strong corporate reputations for clients.

The Boeing Company- Washington, DC / Seattle, WA / Chicago, IL2000–2002
Vice President, Communications
Created and executed communications strategies for new Air Traffic Management division seeking to create new business opportunities through an innovative air traffic control program. Directed communications and public affairs team to promote concept through marketing collateral, speaker’s bureau, trade show exhibits, editorials, speeches, and media relations.

• New Product Launch. Jumpstarted interest in new division across aerospace and business community through highly publicized launch. Leveraged strong network of media contacts to achieve coverage by all major network newscasts and newspapers.
• Company Recognition. Selected by division president for Boeing’s Executive Leadership Center whichgroomes select employees for senior corporate leadership positions.
• Thought Leadership. Served as thought leader and communications strategist as member of the Boeing Communications Council setting corporate communications policy and strategies.

U.S. Department of Commerce- Washington, DC1998–2001
Press Secretary · Director, Public Affairs
Traveled globally with Commerce Secretaries William M. Daley and Norman Y. Mineta as a trusted advisor to ensure a positive media image of US commercial activities. Led 25-member team in the Office of the Secretary and held dotted-line responsibility for 12+ public affairs directors in the department.

• White House Initiatives. Member of White House economic communications team driving messaging for major trade initiatives including, permanent trade relations with China, and other presidential goals.

FEMA – Federal Emergency Management Agency- Washington, DC1993–1998
Director of Communications
Credited with repairing embattled federal agency’s reputation (pre-Katrina) following Hurricane Andrew. Improved public confidence in FEMA by working with news media and shaping FEMA communications to rebuild the agency’s reputation. Created training curriculum in disaster communications.

• Organizational Leadership. Changed the way the agency viewed and practiced public communications, managing the agency’s identity so the public understood its values and goals.
• Disaster Communications. Created FEMA television program following Northridge, CA earthquake, informing 7M people about response and recovery efforts.
• Awards. Recognized with prestigious Federal Technology Leadership and PRSA awards.

Early Career – Positions in Television News for companies including CBS and mmaCNN
Newscast and Field Producer · Television News Director · Executive Producer · Newscast Producer

Education
B.S. in Journalism, University of Kansas– Lawrence, KS